Email Marketing Specialist

Marketing · New Delhi, Delhi NCR
Department Marketing
Employment Type Full-Time
Minimum Experience Manager/Supervisor

At Adventus.io we’re passionate about transforming how the world accesses education.   


The Adventus story


The Adventus.io story started in 2018 when our founders connected over a shared frustration with how broken the international student recruitment market was. They identified a fundamental problem in the international study market: There is no efficient, reliable way for institutions, recruiters, and students to find and transact with each other. We’re fixing that!


About the Marketing
team

 

We’re an agile, highly strategic, and creative team on a mission to create a brand people love. Working across Comms, Design, Growth, Channel, and Customer Marketing, we’re building a world-class marketing team, so there’s tremendous opportunity to grow and have a front row seat to shaping our brand.

 

About the role

 

This is a newly created position reporting to Lifecycle Marketing Director, the Lifecycle Campaign Manager is responsible for strategizing, planning, executing, and measuring campaigns - integrated, multi-channel, end-to-end. You’ll work cross-functionally with teams including Marketing, Analytics, and Product to support a variety of campaigns and “always on journeys” across the customer lifecycle. Helping us drive brand building and customer engagement/retention/upsell outcomes through strategic and well-executed campaigns. 

 


Key Responsibility Areas (KRA’s) – Job-specific

 

  • Build, maintain and optimize best-in-class omnichannel programs, including email programs (blast, triggered, and automated drip campaigns), in-platform activations, SMS/Whatsapp, in-app notifications etc.
  • Own the setup, maintenance, copy, templates, and reporting in Braze (customer engagement platform).
  • Employ A/B testing and other experimentation strategies across all channels to create proper optimization models to inform future marketing campaigns.
  • Report on lifecycle initiatives to provide insights and learnings to Lifecycle Marketing Director.
  • Establish and maintain relationships with peers in a globally distributed lifecycle marketing team, and wider marketing team.
  • Collaborate with the wider Marketing, Product, and Data teams to deliver cross-functional projects resulting in customer engagement, retention, and loyalty.

 

 

Key Responsibility Areas (KRA’s) – Organization Specific


Workplace Health & Safety


●        Have a duty to take care of their own health and safety and of others affected by their actions or inactions at work.

●        Comply with safety procedures and practices that have been put in place by Adventus to minimize the risk of injury to workers, contractors, customers, volunteers, and visitors and to control identified hazards in the workplace.

●        Do not willfully interfere with or misuse equipment, materials, or facilities provided in the interest of health, safety, and welfare of those who attend a workplace.

●        Do not willfully interfere with or misuse information or instructions provided in the interest of health, safety, and welfare of those who are in their care at the workplace.

●        In accordance with agreed Adventus procedures for accident and incident reporting, report near misses, potential and actual hazards to their immediate supervisor for resolution.

●        Participate in regular safety checks, including fire drills, and contribute to the evaluation and review of such procedures.

●        Attend training provided or organized by Adventus to ensure compliance with WHS requirements.


Continuous Improvement & Quality Control


●        Assist with preparation for quality and audits when required.

●        Identify opportunities for best practice and continuous improvement and communicate these effectively with the team and the organization.

●        Ensure that the services provided by Adventus to internal and external customers, are maintained in accordance with our quality measures and are effectively communicated in a timely matter.



Qualifications, Knowledge, Skills & Abilities

  • 3+ years marketing experience delivering highly-successful multi-channel adoption/retention campaigns/customer journeys
  • 3+ years of experience in technology B2C/B2B enterprise software or SaaS required
  • Understanding of the drivers of successful B2B and B2C lifecycle marketing
  • Practical hands-on experience working in an omnichannel customer engagement platform (e.g. Braze, Intercom) and marketing automation platforms (e.g. Marketo, Salesforce)
  • Demonstrated success in deploying effective marketing communications at scale
  • Proven ability to learn technology quickly
  • Understanding customer and lifecycle event data on a deep level

 Working Relationships 

●      All Internal Adventus staff in particular Brand/Design, Demand Gen, Channel Strategy in Marketing and Data Analytics, UX, Product, Sales, AM’s and CS in cross-functional teams

●      External platform provider staff ie Braze & Hubspot CSM’s

 

 Other working conditions

●        Laptop use

●        Hybrid working environment (working from home and at company premise/s) 

●        May be required to travel from Company sites and as directed to attend and conduct exhibitions and functions and for client meetings - this may require overseas travel

 

At Adventus.io, our partners come from all walks of life and so do we. We hire great people from a variety of backgrounds, not just because it’s the right thing to do, but because diversity makes us even greater. We have a great collaborative culture and want you to be the best at what you do and we welcome the unique contributions that you can bring regardless of your education, culture, ethnicity, race, sex, gender...

Thank You

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  • Location
    New Delhi, Delhi NCR
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Manager/Supervisor