B2B content strategy
In collaboration with Sales, Marketing and Data, deliver a content and communications strategy for all education providers across all platforms. The purpose of the strategy is to:
The communications strategy must be scheduled and measurable. At any given time, we should know what comms a provider has been subject to and what their activity has been.
B2C content strategy
In collaboration with Marketing and Data, deliver a content and communications strategy for key segments of Good Education’s consumer audience. The purpose of the strategy is to:
The communications strategy must be scheduled and measurable. At any given time, we should know which of our key segments has been targeted with content and comms and how well the content is performing against our objectives.
Curate and publish blogs across Good Educations websites with a view to generating traffic and cementing our products’ reputation as reputable/trustworthy/up-to-date resources for students parents and career advisers. The performance of blog content should be benchmarked against the same month of the previous year with a view to improving views every month. Each month, performance figures for blog content should be made available to the business and a plan for blog content in the month ahead should be communicated to Sales and Marketing.
Editorial Quality and Integrity
Collaborate with Marketing and Sales to devise and deliver a strategy to drive the performance of Good Education’s socials. Strategy should include a 12 month schedule of topics relevant to student/parent behaviours at different points of the year. Strategy should be measurable and drive following/uptake of Good Education’s socials.
Play an active role in general product development and all other content related activities, such as scheduling, product launches, PR campaigns and development of sales collateral – where required.
Work closely with Production, Marketing and Sales, as well as external providers and clients
Skills & Experience
A tertiary qualification in Professional Writing and Editing or a related discipline, or demonstrated experience in producing and editing editorial content, including data
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